A Uk based company, Cheche cosmetics became a client during the early stages of its development. A company focused on producing sustainable cosmetics to its customers, a brand strategy was formulated to reflect its core values while visually holding a trendy yet sleek aesthetic. Every development process was specifically and intentionally catered to the owner's personality.
Brand Strategy & Identity Architecture Print, Creative Direction
"Trendy" "Sleek" "Youthful Edge"
A few words that informed the identity architecture from typography to color schemes to logo and brand messaging.
Cheche Cosmetics is currently undergoing a full re-branding procedure, for an expansion in their market base. From the logo, to typography to website and brand messaging.